Saturday, 5 July 2008

From Youtube to Stardom

So it is possible after all. Many might have asked themselves what the purpose might be to post a video of yourself on Youtube doing something amazingly weird but entertaining at the same time. But, if your idea hits the right nerve, thou shallst not only be rewarded by millions of clicks! Geniously virally marketing themselves, various 'youtube stars' have now accomplished to be featured in Weezer's recent video, thus succesfully leaping from Web 2.0 right to Offline Entertainment 1.3.
This on the other hand gives Weezer the opportunity to target and engage directly with established and experienced Youtube users and have them forward their video to all their friends in return - the next level of viral marketing.
Viral the community and they will viral you back! A succesful strategy it seems, taken by the fact that the video has already received 9,074,465 clicks until now.

And, as it turns out, Youtube is being rewarded as well, since embedding of the video has been disabled. So you must go to Youtube and discover for yourself. And do not forget to look and click on the advertisements.


http://www.youtube.com/watch?v=muP9eH2p2PI


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